Tōhoku
Destinations · 東北 · The North-east

Tōhoku

Festivals · Deep snow country

TraditionOnsenFestivalsOutdoors
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Known for

The quiet, deep north.

Samurai towns, crater lakes and hot-spring hamlets lost in snow. Tōhoku is the Japan most visitors never reach. Summer brings some of the country's greatest festivals; winter buries its villages in metres of silence.

Sendai · Aomori · Hiraizumi · Ginzan Onsen · Lake Towada

Top tables

Sendai gyūtan · Wanko soba · Yamagata sake

Don't miss

Ginzan Onsen · Matsushima Bay · Chūson-ji · Kakunodate · Oirase Gorge

Best time

August for festivals · January for snow country

Tōhoku
Sample itineraries

Two ways in, or make it your own.

Illustrative, never off-the-shelf. Every route runs on five-star properties, private vehicles and drivers, with Shinkansen and all ticketing arranged by our team. Pricing on request.

The Quiet North

The Quiet North

6 nights

Temple towns, island bays and a hot-spring village lost in time.

  • Days 1–2 Sendai & Matsushima
  • Days 3–4 Hiraizumi
  • Days 5–6 Ginzan Onsen
Included: Five-star properties · Private vehicle & driver · Shinkansen & all ticketing · On-trip support
View it day by day → Enquire about this route →
Lakes & Samurai Towns

Lakes & Samurai Towns

5 nights

Crater lakes, preserved streets and secluded mountain baths.

  • Days 1–2 Aomori & Lake Towada
  • Days 3–4 Kakunodate
  • Day 5 Nyūtō Onsen
Included: Five-star properties · Private vehicle & driver · Shinkansen & all ticketing · On-trip support
View it day by day → Enquire about this route →

Create your own

Start in Tōhoku and build the journey day by day.

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Tōhoku · 6 nights

The Quiet North

Day 1

Arrive in Sendai

Shinkansen north with a private escort, then charcoal-grilled gyūtan for dinner.

Day 2

Matsushima Bay

A private cruise among the pine islands and the painted halls of Zuigan-ji.

Day 3

Hiraizumi

The golden hall of Chūson-ji and gardens built to mirror paradise, guided quietly.

Day 4

Rest day

A slow morning, then a countryside drive: sake at a family brewery, farmhouse lunch.

Day 5

Ginzan Onsen

Into the mountains to a gaslit hot-spring street straight out of a Ghibli film. Ryokan night.

Day 6

Snow country

Morning baths, a walk to the waterfall at the village's end, and a final kaiseki.

Day 7

Depart

Private transfer to Yamagata or back to Sendai for the shinkansen south.

Illustrative, never off-the-shelf — every route is rebuilt around your client. Pricing on request.

Ready to move forward? Contact us
Tōhoku · 5 nights

Lakes & Samurai Towns

Day 1

Arrive in Aomori

The Nebuta museum's glowing festival floats, and the freshest scallops in Japan.

Day 2

Lake Towada

A chauffeured day along the Oirase Gorge, mossy waterfalls, and the crater lake at dusk.

Day 3

Kakunodate

The samurai district's dark timber mansions and weeping cherries, with a local historian.

Day 4

Rest day

Lake Tazawa's blue water, a lazy lunch, and early check-in at a secret mountain inn.

Day 5

Nyūtō Onsen

Milky outdoor baths in beech forest, an irori-hearth dinner, and absolute quiet.

Day 6

Depart

Akita shinkansen south, tickets in hand, luggage already forwarded.

Illustrative, never off-the-shelf — every route is rebuilt around your client. Pricing on request.

Ready to move forward? Contact us
Plan a journey here

Let's start the journey.

Tell us your client's dates and appetite — we'll shape one of these routes around them, or build something entirely new.

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